Digital Marketing for Ecommerce

Ecommerce digital marketing designed to get you more sales

With our help, our client achieved 164% year-on-year revenue growth from Meta Ads, 92% from Google Ads, and 52% from organic search. And, so could you!

Digital Marketing for Retail Businesses

Track what matters, grow your ecommerce revenue. It's that simple.

Running an ecommerce business means managing marketing efforts across multiple channels while keeping your customer journeys seamless and your target audience firmly in focus.

Many brands invest in digital marketing, but struggle to:

  • understand what’s actually driving revenue
  • turn data into consistent, scalable growth across channels

We help ecommerce brands cut through the noise by:

  • building accurate, reliable tracking
  • running performance-led Google Ads and Paid Social campaigns
  • developing SEO and GEO strategies that capture high-intent demand

All focused on attracting the right customers and driving measurable, profitable growth.

We understand and solve ecommerce growth challenges...

Rising acquisition costs & shrinking margins

You’re paying more to win each customer & margins are getting tighter. 

We focus on attracting high-intent buyers within your target audience, eliminating wasted spend and improving efficiencies across channels. Driving long-term profitable, scalable growth!

Low conversion rates & poor UX

Your shop has enough traffic but conversion is low or, at the very least, your gut feeling says it could be pushed further. 

We identify friction points across your product pages, checkout journey to improve your user experience and to turn more visits into revenue. 

Standing out in a saturated market

You’re working in a crowded with brands selling similar products. Everyone is running sales and offering discounts.

We help your brand stand out, get found first and win sales by showing value and improving customer experience, not just competing on price. 

AI changing search

You see AI-driven search results are changing how shoppers discover and buy products. But it’s all a bit of a black box!

We use AI to help us better understand your customers, optimise your presence across search and AI-driven discovery and help you get ready for agentic ecommerce.

Weak retention & low customer lifetime value

You’re acquiring customers, but not all of them are equally valuable. And, low LTV makes growth more expensive.

We optimise your paid advertising campaigns around Return on Ad Spend (ROAS), Profit on Ad Spend (POAS) and LTV. Getting you more profitable customer acquisition.

Unreliable tracking & unclear attribution

Your data doesn’t line up & it’s unclear what’s actually driving revenue.

We help you build: a measurement framework, accurate, privacy-first tracking & dashboards you can trust. 

So you can track and scale what works!

Results-driven digital marketing campaigns...

Digital Marketing Services

Analytics

Garbage in, garbage out! Stop feeding your channels with the wrong data, Instead, let us help you build an analytics stack you can trust! 

PPC

Promoting your shop on Google Ads or Microsoft is a no brainer. But only if you know how to avoid budget waste & maximise ROAS. We do!

Paid Social

Anyone can run paid social ads but not everyone can scale them profitably. We build campaigns that drive strong, sustainable ROAS.

SEO & GEO

Ranking is easy. Revenue is harder. We make sure your SEO and GEO get you sales, not just drive traffic. Because traffic was never the goal!

We've done it before!

We have a proven track record of delivering undeniable ecommerce digital marketing results for the brand we work with. Read about how we got higher value customers for Posturite in our digital marketing for ecommerce brands case study

📈 14x ROAS on Meta
🚀 13x ROAS on Google Ads 

✅ 52% organic revenue growth, despite ‘AI stealing traffic’

And it's not just ecommerce companies who trust us...

A Digital Marketing  package that’s the perfect fit for you and your IT company

✅ No Long Contracts
✅ Transparent Pricing
✅ Scalable Packages

We work collaboratively with our ecommerce clients on a month by month basis. 

What ALL our clients say...

Kelly Pomeranc
Kelly Pomeranc
Digital Marketing Manager | Galvan London
Vixen team have been an essential support for the growth of our business. Their team is extremely experienced with digital marketing and have been providing strategic advice to scale our account and significantly increase our conversions with a great ROI. We have been working together for over 5 years and really value our partnership. They go above and beyond to deliver outstanding results and I highly recommend them!
 Kate Wright
Kate Wright
Communication Manager, Posturite
The Vixen team are very knowledgeable, dynamic and efficient marketing experts to work with. I enjoy working with their people on SEO, Paid Social and more for our multi-million pound business. Highly recommended - they know their stuff!
Liz Barnes
Liz Barnes
CEO, FreshWipes
We've been using Vixen Digital for a few months now and have been SO pleased with the service. Initially, it was a big financial commitment for us, but as our ad revenue has grown (thanks to the amazing work the team have put in) so has our overall turnover. We couldn't be happier. Very happy to recommend to others - and already have in fact!
Nick Lambert
Nick Lambert
Co-Founder | The Red Dog Company
Vixen have been looking after our digital marketing for almost two years now; during that time we have seen a significant growth in online sales, and a positive return on investment, so very pleased with the result.
Adam Graham
Adam Graham
Managing Director - Qlic IT
We've been working with Vixen Digital for over three years now and can honestly say they’ve been fantastic throughout. The team is knowledgeable, responsive, and genuinely committed to helping us achieve our goals. They've consistently delivered value and have been a pleasure to work with. We’d absolutely recommend them to anyone looking for a reliable and results-driven digital partner.
Manitu Szerman
Manitu Szerman
CEO | Universal Language Solutions
Vixen Digital has provided our company with vital support, insight and consultancy across all our digital marketing platforms. I like how they manage expectations and don't over promise, which has been essential for our planning and budgeting.

You'll love working with us if you...

Expect better results from your campaigns
We optimise for performance, not just clicks.

Want analytics you can trust
Accurate tracking means smarter decisions and stronger performance.

Need an agency that feels like part of your team
We collaborate closely and work alongside you, not just for you.

Prefer a proactive team that gets **it done
No waiting around; we take action & push for better results.

Want honest, no-nonsense advice
We tell you what works, what doesn’t, and how to improve.

Want to work with an award-winning, performance-driven agency
No fluff, just a focus on measurable success.

Let's do it again... for you!

1. Discovery Chat

Tell us about your ecommerce business and  objectives and we’ll find the best way to hit your targets.

2. Personalised Strategy

We’ll analyse what’s working, fix what’s not, and put together a plan to help you grow.

3: Achieve Results

We’ll work as an extension of your team to get you the best ROI you have ever seen.

Frequently Asked Questions

We provide the following core services:

  • Pay Per Click Advertising (PPC) for online retailers – this includes Google Ads and Microsoft Ads 
  • Paid Social – Vixen Digital covers all major social media platforms including Facebook, Instagram, LinkedIn, Pinterest and TikTok. We also deliver influencer marketing campaigns. 
  • Search Engine Optimisation (SEO) and Generative Engine Optimisation – we cover the full spectrum of services to ensure your online shop driving traffic and sales from both LLMs and search engines
  • Analytics Services – our ecommerce analytics services include a number of one off projects offerings as well as ongoing retainer options. From basic audits to server-side tracking for online retail brands. 

 

While email marketing is not our core service, we have offered it as part of our ecommerce marketing packages on a case by case basis. We have senior email marketing experts in the team who are Hubspot experts in particular. But depending on your email campaign platform we might need to bring in parents to support delivery. 

As part of our paid, SEO and analytics services we also provide foundational CRO tracking and analysis. This is integral to all our core services, particularly when it comes to ecommerce brands.

We believe that all marketing efforts should start with understanding your target audience and building a website that serves their customer journeys effectively.

For retailers, this includes focusing on both pre and post-purchase ecommerce journeys. Without this, there is really no point in driving traffic to your website. 

Particularly, these days with agentic ecommerce looming. Agents are much less forgiving when it comes to customer journey friction than people!

 

 

Our packages depend on your goals and targets, your budget and the mix of channels that turns out to be the best fit for your particular ecommerce store.

For example, you have a B2B ecommerce shop and you have limited budget. Your target is to increase sales by 20% (Q on Q). We might suggest you only add Paid Ads and LinkedIn into your mix as a start. It would need testing of course, but typically those two channels work fastest to get your products in front of high-intent B2B buyers who are already ready to purchase. A ball park price for this service would then a minimum of £2000 per months, not including ad spend. 

Get Started Today.

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