Specialist Ecommerce Marketing Agency
Be More Vixen
Outfox the competition
Paid media and SEO for ecommerce brands – built on data you can actually trust.
£85M+
Revenue Generated
5/5
Google Reviews
4.2x
Avg. ROAS
10+
Years experience
5/5 (Google Reviews)
Recognition:
🏆 Digital Impact Awards Winner 2024
⭐️ Digital Excellence Finalist 2025
🎯 Dynamic Awards Finalist 2025
Trusted by ecommerce brands competing to win
Fox-sharp thinking for brands that mean business
The brands winning in ecommerce right now aren't the biggest. They're the smartest.
Better strategy. Cleaner data. Every channel working as one. That’s what moves revenue – and that’s what a senior ecommerce marketing agency should deliver. It’s what Vixen is built to do.
Sound Familiar?
You know your results could be better. You just need the right thinking behind them.
Every ecommerce brand we work with arrives with a version of the same problem: the potential is there, but the strategy, the data, or the channel mix isn’t quite right. Sometimes all three – and that’s exactly where we start.
Feed structure, PMax architecture and bid strategy all need work before budget flows in the right direction.
You’re optimising against broken numbers. We fix this before touching a single campaign.
Competitors own the organic rankings while your paid budget carries all the load.
Two strategies pulling in different directions. We run it as one integrated brain.
Feed structure, PMax architecture and bid strategy all need work before budget flows in the right direction.
📉 Traffic growing but revenue isn’t following
High-intent traffic landing on a leaky funnel is wasted potential. CRO finds the friction and removes it.
The Team
You'll know exactly who's
working on your account
Here are some of the senior people you’ll work with. No juniors handed your account after onboarding. No account managers who’ve never run a campaign. Just experienced people who care about your results.
Maggie Carroll
Founder & Head of Paid
10+ years in ecommerce marketing. Built and scaled campaigns for brands from £500/month to £500k/month in ad spend.
Emina Demiri-Watson
Head of Digital Marketing
Digital Marketing leader & speaker with 15+ hands-on experience. Emina sees the full picture – search, paid, data & everything in between.
Gabriel Schiffler
Paid Media Specialist
Paid media specialist across search and social. Gabriel builds campaigns around your margins, not just your budget – and he’s never satisfied with last month’s results.
Alex Keith
SEO & Marketing Manager
SEO and marketing manager who sees the bigger picture. Alex makes sure organic search doesn’t just drive traffic it drives the right traffic, at the right time, into a funnel that converts.
🦊
Senior thinking stays senior. The people who shape your strategy are the ones who stay on your account – not just the ones in the pitch. At a team of ten, that isn’t an empty promise. It’s how we’re structurally built to work.
Proven Results
Real brands. Real revenue.
We don’t talk in clicks and impressions. Here’s what our work actually did for businesses like yours.
client stories
Don't take our word for it
Real feedback from ecommerce brands we’ve worked with – in their words, not ours.
We’ve been using Vixen Digital for a few months now and have been SO pleased with the service. Initially, it was a big financial commitment for us, but as our ad revenue has grown (thanks to the amazing work the team have put in) so has our overall turnover. We couldn’t be happier. Very happy to recommend to others – and already have in fact!
Liz Barnes
Director | FreshWipes
4.2x
ROAS Achieved
Vixen is extremely experienced with digital marketing, especially with Google Adwords, and have been providing strategic advise to scale our account and significantly increase our conversions with a great ROI. We have been working together for over 5 years and really value our partnership. Vixen goes above and beyond to deliver outstanding results and I highly recommend them!
Kelly Pomeranc
Ecommerce & Marketing Manager | Galvan
The Vixen team are very knowledgeable, dynamic and efficient marketing experts to work with. I enjoy working with their people on SEO, Paid Social and more for our multi-million pound business. Highly recommended – they know their stuff!
Kate Wright
Communications Manager | Posturite
An amazing job creating and implementing our Google and Social advertising strategy. This is a diligent agency which genuinely cares and will always be transparent – we’re now beginning to see great results and we look forward to seeing more growth in the future.
Humayun Ahmad
Director | Kabode
What we do
Four services. One ecommerce growth engine.
Not a menu – a strategy. Paid media leads. SEO compounds it. Analytics makes every decision accountable. CRO makes sure the traffic converts.
01
⚡️
Paid Media
The fastest route to measurable return. Google, Meta and Shopping campaigns — run as one strategy around your margins.
— Google Shopping & Performance Max
— Meta & TikTok Shop catalogue ads
— Full-funnel strategy around your margins
02
🔎
SEO
The long-term compounding layer. Vixen knows which terms convert before chasing them organically because paid has already proven it.
— Product & category page SEO
— Technical crawl & site architecture
— International & multilingual SEO
03
📈
Analytics
We won’t touch a budget until the data can be trusted. GA4 ecommerce tracking and clean attribution – built before any campaign goes live.
— GA4 ecommerce setup & audit
— Attribution & blended CAC reporting
— LTV & repeat purchase modelling
04
🎯
CRO & UX
Driving the right traffic to a site that doesn’t convert is wasted potential. We find what’s killing conversion and fix it.
— Checkout funnel analysis
— Product page UX review
— Revenue-focused recommendations
How we Think
Sharp instincts, sharper results.
Three principles that run through every Vixen engagement – from the first audit to the full retainer.
The right strategy first. Then the right channels.
Vixen designs the full picture before activating anything. Right channels, right sequencing, right foundations. We recommend what works fastest for your specific business then build from there.
We fix the data before we spend the budget.
Most ecommerce brands are optimising against data they can’t fully trust which means scaling the wrong things. Vixen verifies ecommerce tracking before touching a single campaign. No guesswork.
Every channel pulling in the same direction.
Paid media and SEO working together as one integrated strategy informed by analytics, pointed at the same revenue goal. One brain. Not two agencies having two different conversations about your business.
The Client Journey
The right channels, in the right order.
Every client starts with an honest conversation about where the fastest return is. Then we build from there – adding channels as the strategy proves itself, funded by what’s already working.
Stage 01
Analytics + First Channel
Before any campaign goes live, we verify tracking and make sure the data can be trusted. Then we activate the right first channel for your business, whichever delivers the fastest, clearest return.
Stage 02
Channels Start Working Together
Whether that’s a second paid channel or bringing SEO into the mix, this is where the strategy starts compounding. Each channel informs the others – paid data shapes SEO, SEO surfaces what paid should be chasing.
Stage 03
The Full Picture Takes Shape
All the right channels are running as one integrated strategy. The data is clean, the spend is joined up, and the results are measurable end to end.
Stage 04
Growth Engine in Place
Analytics deepens into LTV modelling and attribution. CRO removes conversion barriers. The full growth engine is now in place – and it keeps getting smarter.
Why Vixen
Senior thinking. Without the big-agency price tag.
Big agency overhead. Freelancer risk. Neither is built for a growth-stage ecommerce brand. Vixen occupies exactly the gap – experienced strategists on every account, direct access to the people doing the actual work.
🧠 Senior strategists lead every account
Senior-led, not senior-sold. The strategists who shape your account are the ones who stay on it.
🔗 Paid media and SEO as one integrated strategy
Not separate campaigns that don’t communicate. One strategy that compounds across every channel.
📈 Every decision pointed at one thing: more revenue
Not clicks. Not impressions. Not rankings for their own sake. Everything is filtered through a single question — will this move revenue?
Years-long relationships with Posturite, Galvan, FreshWipes and others. Retention is the honest measure of whether an agency delivers.
“Working with Vixen for over 5 years. They go above and beyond to deliver outstanding results.”
4.2x
ROAS Achieved
Kelly Pomeranc
Ecommerce & Marketing Manager | Galvan
Who We Work With
We're selective. Because that's how it works.
We only take on brands we know we can grow.
That means being honest about fit from the start.
We're a great fit if you...
Sound like the kind of brand we want to work with.
✅ Have an established ecommerce store with existing sales
✅ Are frustrated that your results aren’t matching your potential
✅ Want transparent reporting tied to revenue, not vanity metrics
✅ Are ready to invest consistently over 3–6 months for real growth
✅ Want a partner who’ll tell you honestly when something won’t work
We're not the right fit if you...
We’d rather be honest now than disappoint you later.
❌ Are pre-revenue and still validating your product
❌ Need guaranteed results within 30 days
❌ Are looking for the cheapest option available
❌ Want all channels activated from day one regardless of strategy
❌ See your agency as a cost to manage down rather than an investment to grow
Quick Answers
Ecommerce Marketing Agency - Common Questions
What does an ecommerce marketing agency do?
An ecommerce marketing agency plans and executes the paid and organic strategies that drive traffic, conversions and revenue for online stores. This typically includes paid advertising (Google Shopping, Meta, TikTok), SEO, analytics and CRO – ideally run as one integrated strategy rather than separate siloed channels. The best agencies don’t just run campaigns; they build the data foundations that make every decision accountable.
How much does an ecommerce marketing agency cost in the UK?
Most senior ecommerce marketing agencies in the UK charge between £950 and £5,000 per month depending on the number of channels and scope of work. Vixen retainers start from £950/month for a single paid channel with an analytics foundation. Full integrated retainers across paid social, PPC and SEO typically range from £2,000–£5,000/month. Media spend sits on top of agency fees.
What makes a good ecommerce marketing agency?
The best ecommerce marketing agencies lead with senior strategists on every account — not juniors after the pitch. They fix analytics before spending a penny of budget. They run paid and SEO as one integrated strategy rather than siloed channels. And they’re honest about what won’t work for your specific business. Low client churn is the honest proof of that.
Ready to find out what's holding your store back?
We’ll audit your current marketing, show you what we’d do differently, and tell you honestly whether we’re the right fit.
No charge, no obligation.
No pitch. No pressure. We’ll tell you honestly what will move the needle.